Serviced Apartments in Fitzrovia
Fitzrovia is the grid of streets north of Oxford Street, bounded by Tottenham Court Road and Great Portland Street and overlooked by the BT Tower. It is compact, well fed and mostly residential, with the West End on one side and Regent's Park on the other.
5 hand-picked serviced apartments in Fitzrovia, from £245 a night. Every residence is inspected for quality and value, and your request goes straight to the residence, not a booking site.
Fitzrovia
Nassau Street Chic
From £245 / night
2 & 3 bedroom
Fitzrovia
The Fitzrovia Apartments
From £245 / night
2 bedroom
Fitzrovia
Fitzrovia 2 bedroom near Oxford Street
From £325 / night
2 bedroom
Fitzrovia
The Fitzrovia Apartments I
From £385 / night
1, 2 & 3 bedroom
Fitzrovia
The Fitzrovia Apartments II
From £395 / night
2 bedroom
Staying in Fitzrovia
- On your doorstep: Charlotte Street restaurants, the British Museum, Oxford Street
What a serviced apartment costs in Fitzrovia
Across 5 residences with published rates, starting prices run from £245 to £395 a night; the median “from” rate is £325.
Observed Starting nightly rates listed by each residence on this site, 23 September 2026. Actual quotes vary by dates, size and length of stay.
Stations serving Fitzrovia
- Oxford Circus (Underground)
- Goodge Street (Underground)
- Great Portland Street (Underground)
- Regent's Park (Underground)
- Warren Street (Underground)
Calculated Nearest NaPTAN stations to the centre of our Fitzrovia residences.
Fitzrovia property market
| District | Year | Sales | Median | Middle half |
|---|---|---|---|---|
| W1W | 2023 | 31 | £830,000 | £561,000–£1,746,880 |
* part-year. Districts with fewer than five sales are withheld.
Calculated HM Land Registry Price Paid Data. Sold medians are not valuations.
Fitzrovia neighbourhoods
| Neighbourhood | Residents | People/km² | Flats | Private renters |
|---|---|---|---|---|
| Fitzrovia West & Soho | 7,879 | 6,096 | 80% | 52% |
Official fact ONS Census 2021, middle layer super output areas containing our residences.
Theatre nearby
- Soho Theatre: 1,289 upcoming performances
- Bloomsbury Theatre: 187 upcoming performances
- Donmar Warehouse: 204 upcoming performances
- The Place: 374 upcoming performances
Observed Venue box-office listings counted 23 September 2026.
West End shows: current ticket prices
| Show | Type | Tickets |
|---|---|---|
| Witness For The Prosecution | Play | from £20 |
| The Play That Goes Wrong | Play | from £24 |
| The Book Of Mormon | Musical | from £24 |
| Stranger Things: The First Shadow | Play | from £25 |
| Matilda | Musical | from £25 |
| Oliver! | Musical | from £26 |
| English National Opera: La traviata | Opera | from £26 |
| Wicked | Musical | from £29 |
| Les Miserables | Musical | from £30 |
| Moulin Rouge The Musical | Musical | from £30 |
Affiliate links: we may earn a commission if you book through these links. It does not change the price you pay or the order shown (sorted by lowest price).
Observed Lowest ticket prices in the Theatre Tickets Direct feed on 23 September 2026. Prices change daily.
What Fitzrovia is like to stay in
The area took its name from the Fitzroy Tavern, where writers and artists gathered in the early twentieth century. Georgian and Edwardian terraces house design studios, production companies and flats above small shops. Fitzroy Square, designed by Robert Adam, is the calmest corner.
It is busy at lunchtime and early evening, then settles quickly.
Fitzrovia has a long creative history. George Bernard Shaw and Virginia Woolf both lived on Fitzroy Square, and the Fitzroy Tavern drew Dylan Thomas and George Orwell among its regulars. Pollock's Toy Museum was based here for decades, and the area remains home to many design studios, architects and production companies. Whitfield Gardens and Crabtree Fields are small green spaces for a quiet lunch. The mix of homes, offices and restaurants keeps the streets lively during the day while leaving them calm on weekends, when office workers are away and residents have the neighbourhood to themselves.
Where to eat and drink
Charlotte Street and Goodge Street hold one of London's densest runs of restaurants, from long-standing Greek and Italian dining rooms to modern Japanese and Middle Eastern kitchens. Rathbone Place and Percy Street have wine bars and pubs, and Oxford Street is at the southern edge when you need the big shops.
For business stays
Fitzrovia is a centre for media, advertising and tech, and University College London and its hospital are on the eastern side. Soho, Marylebone and Bloomsbury are all close, so a stay here works for meetings across the West End.
Choosing an apartment here
Buildings range from converted townhouses to modern blocks with lifts and concierge. Give us your dates and requirements and we will request quotes from each residence. You then book and pay them directly, with no booking fee.
Who Fitzrovia suits
- Media, agency and tech visits
- Food-focused city breaks
- Medical stays near UCLH
- Couples wanting a central but quiet street
Frequently asked questions
How much is a serviced apartment in Fitzrovia?
Our Fitzrovia residences start from £245 per night; larger apartments and peak dates cost more. Send your dates for a live quote.
Can I book a long stay in Fitzrovia?
Yes. Most Fitzrovia residences offer weekly and monthly rates, and several are dedicated long-stay (28+ night) apartments with reduced rates.
Are Fitzrovia serviced apartments suitable for business travel?
Yes. Apartments include fast Wi-Fi, a work space, weekly or daily housekeeping and flexible terms; we arrange corporate billing on request.
Other London areas
Why ask the residence direct?
Booking sites charge the residence a commission on every night. Ask direct and there is none, so the residence has room to move: unpublished specials, a better rate for longer stays, breakfast, flexible check-in and check-out, and sometimes help with theatre or restaurant bookings.
| Booking sites | Direct via London Residency | |
|---|---|---|
| Who replies | The platform | The residence's own reservations team |
| Commission | Paid by the residence to the platform | None |
| Extras | Rarely negotiable | Ask for early check-in, late check-out, upgrades or long-stay rates |
| Fee to you | Sometimes a service fee | None |