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West End, London

The Golden Square Apartments

Rate on request (other West End residences from £219/night) Get the direct rate

Why no live price? Residences often run specials they don't put on their own websites, and most will negotiate: a sharper rate, breakfast included, early check-in or late check-out. Some will also help with theatre tickets or restaurant bookings. A fixed online price can't show any of that, so ask and the residence replies to you directly with what it can do.

AreaWest End
AddressGolden Square, London W1F 9HZ, United Kingdom
RatesRate on request (other West End residences from £219/night)
Apartment types1 bed, 2 bed, 3 bed
Nearest stationsPiccadilly Circus (4 min walk), Oxford Circus (8 min walk), Leicester Square (9 min walk)

An impeccable collection of five-star serviced apartments in Soho, situated just metres from Regent St and Carnaby St

Situated in arguably one of central London’s most central locations. If you want to be in the heart of London’s gastronomic entertainment and shopping districts, Golden Square will suit you down to the ground.

One Bedroom Apartment

Two bedroom Executive

2 bedroom Superior

2 bedroom Deluxe

3 bedroom apartment

3 bedroom Penthouse

The artworks in each apartment and throughout the building have been individually curated with a theme in mind. The residences were designed in collaboration with the world-renowned interior design house, March and White.

Newly opened in 2019 a full-scale refurbishment to the most exacting standards, The Golden Square Apartments in Soho offer 22 unique one, two, and three-bedroom serviced apartments in Soho.

Sumptuously decorated, these apartments offer the height of comfort and luxury. Mid-century modern influences in style give the apartments clean simplicity. All of these apartments also come with state-of-the-art technology and high-speed internet throughout.

All bedrooms feature luxurious Hypnos beds – regarded as some of the most comfortable on the market. Furthermore, with high-quality Egyptian cotton sheets and eco-friendly, allergy-free bedding, you are guaranteed perfect night’s sleep.

The building also offers round-the-clock in-house concierge service to ensuring there is someone to attend whenever you want it. They will assist with deliveries, whether it’s Amazon or food deliveries. Upon request, guests can have their fridge stocked prior to arrival.

For those into fitness, the building is close to The Third Base fitness center which offers one-month memberships. Whether you are in need of a sauna, a hypoxic chamber or to swim a few lengths to clear your mind, the Third Base world-class facilities are on the doorstep. The 4 lane pool is ozone treated, providing cleaner, less chlorinated water than regular swimming pools. This makes for a gentler, less abrasive experience for your hair and skin.

Features & amenities

The Golden Square Apartments include the following.

  • 24hr Reception
  • Air Conditioning
  • CCTV
  • Concierge Service
  • Doorman/Porter
  • Elevator
  • Luxury Toiletries
  • Nespresso Coffee Machine
  • Underfloor heating

Location: West End

The Golden Square Apartments sits in West End, Golden Square, London W1F 9HZ, United Kingdom. The nearest stations are Piccadilly Circus (4 min walk), Oxford Circus (8 min walk), Leicester Square (9 min walk). Within easy reach: Theatreland, Regent Street, Soho.

Open location in Google Maps →

Nearest stations

Calculated Straight-line distance from the postcode centroid of W1F 9HZ to NaPTAN station access points; walking time estimated at 80 m/min with a 1.25 route factor.

StationTypeDistanceEstimate
Piccadilly CircusUnderground265 m~4 min walk
Oxford CircusUnderground538 m~8 min walk
Leicester SquareUnderground555 m~9 min walk

Eating out nearby

158+ restaurants, cafés and bars within 400 m, 110 of them rated 5 (“very good”) for food hygiene.

Official fact Food Standards Agency food hygiene ratings. Food hygiene data checked 23 September 2026. Ratings measure hygiene, not food quality.

ClosestHygiene ratingInspectedDistance
Arang Restaurant42025-11-200 m
Simmons Bar42026-03-2639 m
BIBI'S52023-10-3147 m
Hachi Restaurant52026-01-2348 m
Kiln52025-04-3050 m
SushiDog52025-07-2652 m

Tube and rail lines nearby

StationLinesDistance
Piccadilly CircusBakerloo, Piccadilly265 m
Oxford CircusBakerloo, Central, Victoria539 m
Leicester SquareNorthern, Piccadilly556 m
Tottenham Court RoadCentral, Elizabeth line, Northern601 m

Official fact Transport for London StopPoint data (Powered by TfL Open Data); straight-line distance from the postcode centroid.

Santander Cycles

12 docking stations within 500 m; the nearest is Golden Square, Soho, 44 m away.

Official fact TfL BikePoint data (Powered by TfL Open Data).

Heritage and setting

This address lies inside the Soho conservation area. There are 79 listed buildings within 250 m, including 1 Grade I.

  • 11, Golden Square W1 (Grade II*), 15 m
  • 35, Great Pulteney Street W1 (Grade II), 35 m
  • 36-40, Great Pulteney Street W1 (Grade II), 43 m

Official fact Planning Data (planning.data.gov.uk): conservation areas and listed buildings (Historic England). Point-in-polygon test on the postcode centroid.

Parks and museums nearby

  • Parks: Golden Square (54 m), St Anne's Churchyard (278 m), Southwood Garden (373 m)
  • Museums: Royal Academy (342 m), Royal Academy of Arts (360 m), Faraday Museum (466 m)

Calculated Straight-line distances. Map data © OpenStreetMap contributors, available under the Open Database Licence (ODbL).

Theatres nearby

5 theatres and concert halls within 800 m.

VenueDistancePerformances listed
Piccadilly Theatre114 m—
Crazy Coqs141 m—
Boulevard Theatre186 m—
Lyric Theatre192 m—
Apollo Theatre208 m—

Calculated Venues tagged as theatres or concert halls in OpenStreetMap (© OpenStreetMap contributors, ODbL); performance counts from venue box-office listings where we track the venue, 23 September 2026.

The neighbourhood in numbers

This residence falls in the Fitzrovia West & Soho neighbourhood (Westminster).

Residents7,879
Households4,257
Density6,096 people per km²
Homes that are flats80%
Households renting privately52%
Households without a car78%

Official fact ONS Census 2021, middle layer super output area E02000972.

Local property market

Homes sold in the W1F postcode district in 2023 (part-year): 54 sales, median £1,615,000 (middle half £1,123,300–£1,860,000).

Calculated From HM Land Registry Price Paid Data; district medians are not valuations of this building.

Evidence checked 23 September 2026. Next recheck due 23 December 2026. Limitations: distances are straight-line from the postcode centroid; census figures describe the wider neighbourhood, not the building. Spotted an error? Send a correction. Data sources & licences.

Frequently asked questions

How much does The Golden Square Apartments cost per night?

Rates are on request and vary by apartment size, season and length of stay. Send us your dates for a live quote.

Where is The Golden Square Apartments?

The Golden Square Apartments is in West End, London (W1F 9HZ). Nearest stations: Piccadilly Circus (4 min walk), Oxford Circus (8 min walk), Leicester Square (9 min walk).

Is there a minimum stay at The Golden Square Apartments?

Minimum stays depend on the apartment and season; short stays are usually available. Ask us for your dates.

Do I pay you or the residence?

You pay the residence directly. We source and negotiate the quote on your behalf at no cost to you.

More serviced apartments in West End

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Why ask the residence direct?

Booking sites charge the residence a commission on every night. Ask direct and there is none, so the residence has room to move: unpublished specials, a better rate for longer stays, breakfast, flexible check-in and check-out, and sometimes help with theatre or restaurant bookings.

Booking sitesDirect via London Residency
Who repliesThe platformThe residence's own reservations team
CommissionPaid by the residence to the platformNone
ExtrasRarely negotiableAsk for early check-in, late check-out, upgrades or long-stay rates
Fee to youSometimes a service feeNone

Request a quote direct